Mender
Mender is a sustainable and planet-focused ITAD (IT Asset Disposition) company based in Texas, US.
The Challenge
Mender recently went through a rebranding process, which caused a gap between the brand and its online assets (aka their website). The outdated website no longer matched its refreshed brand image and had become irrelevant to its changing identity.
Strategy & Discovery
To bring their new brand image in line with the website, the Visions team delved deeply into understanding Mender's mission and core values. This process revealed that their main mission revolves around environmental conservation and providing sustainable solutions for businesses to manage their IT assets.
Branding
Provided branding services:
Brand Guidelines
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
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Tone of Voice
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
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Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
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Brand Positioning
Show what makes your brand special by highlighting its core values and creating a distinct identity.
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Logo Design
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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Brand Identity
Define what your brand stands for and build an authentic identity that connects with your audience.
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UX/UI
Our team put a lot of heart into creating the website to grab users' attention while really getting across Mender's 'planet-first' ethos. We played around with different animation tricks and made sure to place everything just right, so visitors get a smooth and informative ride as they explore the site.
Web Design
During the web design journey, our team fully embraced Mender's recent rebrand, pouring our hearts into crafting an organic design infused with a variety of animations. We strategically sprinkled these animations throughout to create a dynamic and lively visual experience.
Prototyping
Prototyping was absolutely crucial in this project. Our team created a custom animation that unfolds dynamically as you scroll, showcasing the intricate details of the laptop design. By using prototyping, we made sure the team at mender was completely happy with the overall look and feel before investing valuable time and resources into the final product. This method enabled a more iterative and informed design process.
Responsive design
Incorporating responsive design principles and interactive features, we established a dynamic framework for collaborative exploration. This guaranteed that the end product harmonized seamlessly with Mender's vision, delivering an engaging user experience across a variety of devices and screen sizes.
Provided web design services:
Wireframing
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
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Responsive Design
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
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Prototyping
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
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Web Copy
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
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UX Design
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
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UI Design
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
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Web Development
Harnessing the intuitive interface of Webflow, along with incorporating responsive design principles and interactive features, we created a collaborative framework for repeated enhancements. Moreover, our implementation of bespoke animations was carefully tailored to different screen resolutions, ensuring a visually compelling and cohesive experience across a diverse range of devices and screen sizes.
Digital Marketing
For the SEO, we began by conducting in-depth keyword research and a thorough analysis of Mender’s competitors. This comprehensive analysis allowed us to identify high-impact keywords and untapped content opportunities. With these insights in hand, we took full charge of creating and optimising all the content for Mender’s website. Our strategy included creating new, high-quality content and restructuring existing material to align with the latest SEO best practices and user intent. By focusing on both the quality and strategic placement of content, we were able to significantly boost Mender's organic search visibility and user engagement.
Videography
Graphic Design
To bring their new brand image in line with the website, the Visions team delved deeply into understanding Mender's mission and core values. This process revealed that their main mission revolves around environmental conservation and providing sustainable solutions for businesses to manage their IT assets.
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"Thank you Visions team! This is the first time putting together a website didn’t feel like work and we love the finished product."
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