Mender

Web Design
Digital Marketing

Mender is a sustainable and planet-focused ITAD (IT Asset Disposition) company based in Texas, US.

The Challenge

Mender recently went through a rebranding process, which caused a gap between the brand and its online assets (aka their website). The outdated website no longer matched its refreshed brand image and had become irrelevant to its changing identity.

Strategy & Discovery

To bring their new brand image in line with the website, the Visions team delved deeply into understanding Mender's mission and core values. This process revealed that their main mission revolves around environmental conservation and providing sustainable solutions for businesses to manage their IT assets.

Branding

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

Our team put a lot of heart into creating the website to grab users' attention while really getting across Mender's 'planet-first' ethos. We played around with different animation tricks and made sure to place everything just right, so visitors get a smooth and informative ride as they explore the site.

Web Design

During the web design journey, our team fully embraced Mender's recent rebrand, pouring our hearts into crafting an organic design infused with a variety of animations. We strategically sprinkled these animations throughout to create a dynamic and lively visual experience.

Prototyping

Prototyping was absolutely crucial in this project. Our team created a custom animation that unfolds dynamically as you scroll, showcasing the intricate details of the laptop design. By using prototyping, we made sure the team at mender was completely happy with the overall look and feel before investing valuable time and resources into the final product. This method enabled a more iterative and informed design process.

Responsive design

Incorporating responsive design principles and interactive features, we established a dynamic framework for collaborative exploration. This guaranteed that the end product harmonized seamlessly with Mender's vision, delivering an engaging user experience across a variety of devices and screen sizes.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

Harnessing the intuitive interface of Webflow, along with incorporating responsive design principles and interactive features, we created a collaborative framework for repeated enhancements. Moreover, our implementation of bespoke animations was carefully tailored to different screen resolutions, ensuring a visually compelling and cohesive experience across a diverse range of devices and screen sizes.

Digital Marketing

For the SEO, we began by conducting in-depth keyword research and a thorough analysis of Mender’s competitors. This comprehensive analysis allowed us to identify high-impact keywords and untapped content opportunities. With these insights in hand, we took full charge of creating and optimising all the content for Mender’s website. Our strategy included creating new, high-quality content and restructuring existing material to align with the latest SEO best practices and user intent. By focusing on both the quality and strategic placement of content, we were able to significantly boost Mender's organic search visibility and user engagement.

Videography

Graphic Design

To bring their new brand image in line with the website, the Visions team delved deeply into understanding Mender's mission and core values. This process revealed that their main mission revolves around environmental conservation and providing sustainable solutions for businesses to manage their IT assets.

"Thank you Visions team! This is the first time putting together a website didn’t feel like work and we love the finished product."

~ Kent Taggart - CEO
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