Mender

Web Design

Mender is a sustainable and planet-focused ITAD (IT Asset Disposition) company based in Texas, US.

The Challenge

Mender recently underwent a rebranding process, resulting in a disconnect between the brand and its online assets. The outdated website no longer aligned with its updated brand image and was no longer relevant to its evolving identity.

Strategy & Discovery

To align their fresh brand image with the website, the Visions team delved deep into comprehending Mender's mission and core values. Through this process, it became evident that their primary mission is centred around saving the planet and offering sustainable solutions for businesses to manage their IT assets.

Branding

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Target Audience

Target and engage your audience, tailoring your approach to meet the needs of those who matter the most.

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

Our team crafted the website intending to capture, users' attention while effectively communicating Mender's 'planet-first' approach. Employing various animation techniques and strategically placed touch points, we designed an informative and sleek overall experience for visitors as they navigate through the website.

Web Design

In the web design process, our team wholeheartedly embraced Mender's recent rebrand, crafting an organic design infused with diverse animations. The strategic use of these animations was aimed at creating a dynamic and lively visual experience

Prototyping

Prototyping played a pivotal role in this project. Our team developed a custom animation that dynamically unfolds upon scrolling, highlighting intricate details of the laptop design. By utilizing prototyping, we ensured that the Mender team was satisfied with the overall look and feel before committing valuable time and resources to the final product. This approach allowed for a more iterative and informed design process.

Responsive design

Incorporating responsive design principles and interactive features, we established a dynamic framework for collaborative exploration. This guaranteed that the end product harmonized seamlessly with Mender's vision, delivering an engaging user experience across a variety of devices and screen sizes.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

Harnessing the intuitive interface of Webflow, along with incorporating responsive design principles and interactive features, we created a collaborative framework for repeated enhancements. Moreover, our implementation of bespoke animations was carefully tailored to different screen resolutions, ensuring a visually compelling and cohesive experience across a diverse range of devices and screen sizes.

Digital Marketing

Videography

Graphic Design

To align their fresh brand image with the website, the Visions team delved deep into comprehending Mender's mission and core values. Through this process, it became evident that their primary mission is centred around saving the planet and offering sustainable solutions for businesses to manage their IT assets.

"Thank you Visions team! This is the first time putting together a website didn’t feel like work and we love the finished product."

~ Kent Taggart - CEO
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