Linguana

Linguana helps content creators localise and monetise their videos for global audiences.

The Challenge

Linguana’s existing brand felt a bit dated and didn’t reflect the premium, professional image they wanted to project. Their solid pink/purple colour palette came across as cheap and didn’t align with their ambition to attract serious content creators and influencers who need proper language localisation, not just generic translation. On top of this, they needed a website that showcased what makes them different, with an interactive experience that would resonate with content creators used to vibrant, high-quality platforms.

Strategy & Discovery

We began with a full brand refresh, exploring how to evolve the look and feel to better match Linguana’s global reach and diverse client base. The goal was to create an identity that felt flexible, premium and inclusive, moving away from a single flat colour to a more multi-layered palette that could represent different languages, cultures and communities.

Branding

As part of the refresh, we developed clear, practical brand guidelines to help Linguana maintain consistency as they grow. These simple but flexible rules cover how to use the new multi-coloured palette, gradients and supporting visuals across digital and print. The guidelines give the team confidence to expand into new channels and campaigns without losing the premium, inclusive feel that makes Linguana stand out, ensuring the brand always feels polished, modern and ready to connect with a global audience.

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

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Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

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Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

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Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

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UX/UI

Keeping things clear and intuitive was essential. The site structure was shaped to highlight Linguana’s strongest selling points quickly, helping creators understand exactly what makes them different. Flexible landing pages allow the team to target live events, industries or geographic regions to support SEO growth. Throughout the site, genuine testimonials and real case studies build trust and show the real-world results of proper localisation, making it easy for potential clients to see the value straight away.

Web Design

The new Linguana website was designed to feel vibrant, modern and genuinely premium, reflecting the ambition of the refreshed brand. The goal was to create an experience that feels inviting to content creators while showcasing the sophistication of Linguana’s localisation technology. From the first click, the site needed to feel globally relevant, easy to navigate and full of small details that build trust and demonstrate real expertise. Every design choice supports that balance: lively and engaging, but always clear and professional.

User Interactions

Linguana’s users expect a digital experience that feels fresh and engaging, so every interaction was designed to add life without distracting from the message. Moving gradients in headers and footers, smooth text animations and scroll-triggered cards bring the site to life in subtle ways. One standout is the custom multi-stacking video effect: visitors can switch between languages and watch the video update instantly, showcasing Linguana’s true localisation in action. It’s an eye-catching detail that demonstrates their tech in a clear, tangible way.

Mobile Responsiveness

The mobile experience was given just as much care as desktop. Every layout, clip and interaction was tested to ensure it feels natural and premium on smaller screens. No awkward scaling or broken animations, just the same high-quality journey, whether visitors are watching on a laptop, tablet or phone.

Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

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Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

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Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

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Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

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UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

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UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

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Web Development

We built the site on Webflow, which Linguana had used before and trusted for its flexible, experience-led design. The build supports high interactivity while keeping performance strong. The backend makes it easy for the team to add new languages, update video showcases and expand landing pages as needed, setting them up to grow and reach new audiences worldwide.