OpenWorld is a Web3 advisory firm helping crypto projects grow through expert strategy, regulation, and token design.
OpenWorld had a strong reputation in blockchain strategy, but their website wasn’t keeping up. The site lacked clarity, depth, and polish, failing to reflect the premium, discreet, and high-impact nature of their work. With complex services and a high-value audience, they needed a digital presence that could simplify their offering, build trust, and communicate authority without revealing sensitive details.
We began with workshops to understand OpenWorld’s advisory process, audience, and positioning. Together, we mapped their user journeys and clarified how to communicate services that are often highly technical. Our focus was on simplifying complexity. We created a content strategy that distilled their offering into clear, digestible sections, ensuring the site could speak confidently to founders and organisations without overwhelming them.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
A monochrome colour palette and sharp typography give the site a sophisticated edge. Smooth scrolling and seamless transitions reinforce a premium digital experience. Where competitors often feel cluttered, OpenWorld’s site delivers calm authority, perfectly aligned with their values of strategy, resilience, and precision.
The site was designed mobile-first, ensuring OpenWorld’s audience can explore their services seamlessly across all devices. Clean layouts and smooth navigation create a consistent experience whether viewed on desktop, tablet, or mobile.
We designed an interface that is both premium and intuitive, with a clear hierarchy of messaging that simplifies complex services. Three-dimensional microanimations bring the site to life, making it feel dynamic and aligned with OpenWorld’s brand identity. Every detail was crafted to build trust and credibility.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
The site was built in Webflow, giving us the flexibility to create a dynamic, user-led experience while ensuring scalability for the future. Optimised for performance, SEO, and accessibility, it delivers a seamless experience across devices. With a flexible CMS, the OpenWorld team can easily update content as they grow, ensuring the site evolves alongside their influence.
We began with workshops to understand OpenWorld’s advisory process, audience, and positioning. Together, we mapped their user journeys and clarified how to communicate services that are often highly technical. Our focus was on simplifying complexity. We created a content strategy that distilled their offering into clear, digestible sections, ensuring the site could speak confidently to founders and organisations without overwhelming them.
