SP Zero Finance

SP ZeroFinance is a global fintech offering interest-free credit built on ethical principles.

The Challenge

SP ZeroFinance challenged us with a bold mission: to disrupt traditional banking by launching the world’s first ethical, interest-free credit card, forever. Backed by the wider SP Wealth group, the startup needed a trusted design partner to build early credibility in a crowded fintech space. With no current online presence and only a basic logo in place, the team needed full support across brand development, UX strategy, and scalable web infrastructure, ready for future platform integrations and global growth.

Strategy & Discovery

We began with a focused discovery and brand workshop to define SP ZeroFinance’s mission, values, and audiences, aligning on a strategy that balanced bold disruption with trust and clarity. With a vision to launch boldly and stand apart from traditional finance, we crafted conversion-led user journeys, developed a confident tone of voice, and mapped a seamless, modern digital experience. From visual energy to UX clarity, every decision laid the groundwork for a fintech brand built to lead with purpose and scale with confidence.

Branding

Their goal was to connect with a global audience through a strong ethical identity rooted in zero-interest finance. Through an in-depth brand workshop, we uncovered the deeper purpose behind SP: to build financial freedom that lasts a lifetime. With this foundation, we shaped a brand identity that reflected their mission at every level, visually and verbally.

Logo Design

SP ZeroFinance’s logo needed to honour the legacy of its parent company, ShariaPortfolio, while standing confidently in the fintech space. We refined the original shield mark to balance heritage and modernity, symbolising strength and trust, with an ‘S’ shaped like a road to represent SP’s commitment to lifelong financial support.

Brand Guidelines

To support growth and consistency, we delivered a comprehensive brand guidelines document. This covered logo use, colour palette, typography, and digital styling—alongside strategic foundations like tone of voice, values, mission, and brand ethos. With this toolkit, SP ZeroFinance is equipped to scale globally while staying true to its message: ethical, accessible, interest-free finance for all.

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

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Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

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Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

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Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

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UX/UI

Web Design

We designed a visually striking site that captures SP ZeroFinance’s energy, values, and mission. Vibrant, modern, and accessible, the site delivers a seamless user experience, combining clarity with conversion and storytelling with visual impact.

User Experience

Built with discovery in mind, the site features on-scroll sliders, subtle 3D motion, and custom cursor interactions that bring the brand to life. These elements not only enhance engagement but also guide users through the SP journey, creating a unique experience that’s equal parts informative, immersive, and conversion-led.

Mobile Responsive

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Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

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Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

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Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

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Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

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UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

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UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

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Web Development

The site was built on WordPress to give the SP ZeroFinance team full control and flexibility as they grow. Designed for frequent updates, the CMS allows easy management of content, educational blogs, and future product rollouts. An informative FAQ section provides instant support, helping build trust and foster a sense of community. The site is fully accessible and optimised for a global audience, ensuring a smooth, inclusive experience for all users, no matter where they are or how they access the platform.