Limitless Finance is a specialist mortgage advisory firm supporting high-income tech professionals, contractors, and RSU earners.
Despite strong partnerships with companies like Amazon and Workday, their outdated branding and website no longer reflected the sophistication of their services or the ambitions of their audience. They needed a modern identity and scalable website to strengthen SEO, drive leads, and better communicate their approachable yet aspirational ethos.
We explored the needs and user journeys of high-value clients to position Limitless above their competitors. To resonate in their market, the brand had to be built around aspiration and achieving what may seem impossible. This meant refining not just their visuals, but also their voice, shaping a bold, confident identity that could cut through the noise and attract their audience.
We created a brand that feels modern and timeless, centred around a strong, recognisable icon that balances aspiration with a subtle nod to housing. To reinforce the identity, we developed a confident brand voice with the slogan “Skies Just the Start” a line that positions Limitless as a symbol of infinite possibility and opportunity.
The logo combines two simple shapes, a ray of light and a house, to create a bold, instantly recognisable icon. Designed for strength and versatility, it can be easily applied across brand and marketing materials to reinforce Limitless’ identity.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
We designed a site that stands out from competitors and leaves a lasting impression. Bold brand colours and smooth, fluid scrolling create a unique experience that blends tech-industry polish with a friendly, approachable feel. The result positions Limitless perfectly in their market, bringing a bold new energy their users won’t have seen before.
Subtle micro-animations bring the site to life, creating a dynamic experience full of small surprises. These details make every interaction feel engaging and unique, while keeping the journey seamless and intuitive.
The site was built ensuring a seamless experience across every device. Clean layouts, smooth navigation, and flexible design make it just as impactful on mobile and tablet as it is on desktop
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
The site was built in Webflow to support a dynamic, user-led experience and push creative possibilities. This gave us the freedom to design something unique that positions Limitless as an industry leader. We also integrated a custom mortgage calculator, giving users quick, real-time insights and reinforcing Limitless’ commitment to putting their clients first.
We explored the needs and user journeys of high-value clients to position Limitless above their competitors. To resonate in their market, the brand had to be built around aspiration and achieving what may seem impossible. This meant refining not just their visuals, but also their voice, shaping a bold, confident identity that could cut through the noise and attract their audience.
