The fastest-growing global tax consultancy, specialising in R&D tax incentives across the UK, Ireland, USA and UAE.
Three years on from our first project together, CBTax came back with a bigger ambition. Having grown significantly since launch, including new ventures into global markets, they saw the value in reinvesting in their site to keep pushing boundaries and stop it growing stale. It was the perfect opportunity for a facelift, with the energy and reach to match their expanding global brand.
At Visions, we build web experiences that tell a unique story and leave a lasting impact on our clients' audience. CBTax's fearless new positioning gave us the creative freedom to think outside the box and push against convention, crafting a bold, playful experience that feels nothing like a typical finance site, while guiding every visitor exactly where they need to go.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
Moving away from the heavy, dark theme of the previous site, we kept the same playful energy but reimagined it in a light theme, allowing the brand to feel more alive, modern and dynamic throughout. Every page has been designed for effortless navigation, guiding users to the content most relevant to them, driving greater retention and conversions.
With CBTax's audience now spanning four countries and multiple time zones, a flawless mobile experience was non-negotiable. The site adapts seamlessly across every device, keeping the bold visuals, smooth animations and intuitive navigation fully intact.
Micro animations and interactive moments bring the site to life at every scroll, creating an engaging, playful experience that reflects CBTax's bold persona. These subtle yet impactful movements guide visitors effortlessly through the site, turning what could be a static finance website into something users genuinely enjoy exploring.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
The site was built in Webflow to support a dynamic, user-led experience and push creative possibilities, giving us the freedom to design something unique that positions CBTax as an industry leader. With the business now operating globally, we activated Webflow's built-in localisation, delivering the same fluid, unique experience, tailored to the location and audience using it.
At Visions, we build web experiences that tell a unique story and leave a lasting impact on our clients' audience. CBTax's fearless new positioning gave us the creative freedom to think outside the box and push against convention, crafting a bold, playful experience that feels nothing like a typical finance site, while guiding every visitor exactly where they need to go.
"They were organised and highly knowledgeable in their field."
