Argyle
Argyle North West Construction are a quality construction company with a focus on excellence and high client satisfaction.
The Challenge
From their humble beginnings as a small family company in 1993 to becoming industry leaders, Argyle North West Construction wanted a website that stood out from the crowd. They were tired of the same old construction site imagery with diggers and high-vis jackets. The old site just didn't do justice to why Argyle is top of their game. That's why they decided it was time for a big change.
Strategy & Discovery
When we were planning Argyle's new branding and website, we aimed to blend the traditional aspects of construction with a modern twist. We wanted to show off what Argyle does in a more creative way, mixing in some abstract elements to keep things fresh.
Branding
Argyle wanted to stand out from the crowd, so we got creative. We took construction ideas and gave them a unique twist, adding little design touches that nod to their industry. You'll spot construction themes all over the site, and we even used the 'Argyle' shape for buttons and menu navigation – pretty clever, right?
Fonts
We handpicked fonts that really capture the solid roots and impressive history of Argyle. The font we chose is bold, sharp, and gives off a real industrial vibe, reflecting the toughness and resilience you find in the construction world.
Colours
Choosing a lively turquoise colour was a bold move for Argyle, steering clear of the usual construction company colours. It's a vibrant choice that really makes them stand out and brings to mind the brightness of high-vis gear. Plus, it goes great with the dark images on the site. You won't miss those turquoise vans and signs – they'll make Argyle's brand really pop.
Provided branding services:
Brand Guidelines
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
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Tone of Voice
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
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Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
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Brand Positioning
Show what makes your brand special by highlighting its core values and creating a distinct identity.
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Logo Design
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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Brand Identity
Define what your brand stands for and build an authentic identity that connects with your audience.
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UX/UI
Web Design
The main aim of the website was to wow visitors and show off why Argyle is the absolute best. We nailed it with a stunning custom animation right on the homepage. The site gives users a super smooth and unique journey, making it easy to find what they need with handy buttons placed just where you'd expect. It looks awesome on both phones and computers, adjusting perfectly to any screen size. Plus, as you scroll, the images get bigger, giving users a really cool and personalized experience where they're totally in charge of exploring the content.
Responsive Design
By seamlessly integrating responsive design principles and interactive functionalities, we crafted a dynamic framework for collaborative exploration. This approach ensured that the end result aligned flawlessly with Argyle’s vision, delivering an immersive user experience that effortlessly accommodated various devices and screen dimensions.
Provided web design services:
Wireframing
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
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Responsive Design
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
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Prototyping
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
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Web Copy
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
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UX Design
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
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UI Design
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
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Web Development
We selected WordPress as the software for this project. Its user-friendly interface, versatile themes, and extensive plugins allowed us to bring Argyle's vision to life.
Digital Marketing
Videography
Graphic Design
When we were planning Argyle's new branding and website, we aimed to blend the traditional aspects of construction with a modern twist. We wanted to show off what Argyle does in a more creative way, mixing in some abstract elements to keep things fresh.
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"Great design, lots of wow factor which is what we made them choose them."
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