Argyle

Branding
Web Design
Web Development

Argyle North West Construction are a quality construction company with a focus on excellence and high client satisfaction.

The Challenge

From their humble beginnings as a small family company in 1993 to becoming industry leaders, Argyle North West Construction wanted a website that stood out from the crowd. They were tired of the same old construction site imagery with diggers and high-vis jackets. The old site just didn't do justice to why Argyle is top of their game. That's why they decided it was time for a big change.

Strategy & Discovery

When we were planning Argyle's new branding and website, we aimed to blend the traditional aspects of construction with a modern twist. We wanted to show off what Argyle does in a more creative way, mixing in some abstract elements to keep things fresh.

Branding

Argyle wanted to stand out from the crowd, so we got creative. We took construction ideas and gave them a unique twist, adding little design touches that nod to their industry. You'll spot construction themes all over the site, and we even used the 'Argyle' shape for buttons and menu navigation – pretty clever, right?

Fonts

We handpicked fonts that really capture the solid roots and impressive history of Argyle. The font we chose is bold, sharp, and gives off a real industrial vibe, reflecting the toughness and resilience you find in the construction world.

Colours

Choosing a lively turquoise colour was a bold move for Argyle, steering clear of the usual construction company colours. It's a vibrant choice that really makes them stand out and brings to mind the brightness of high-vis gear. Plus, it goes great with the dark images on the site. You won't miss those turquoise vans and signs – they'll make Argyle's brand really pop.

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

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Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

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Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

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Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

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UX/UI

Web Design

The main aim of the website was to wow visitors and show off why Argyle is the absolute best. We nailed it with a stunning custom animation right on the homepage. The site gives users a super smooth and unique journey, making it easy to find what they need with handy buttons placed just where you'd expect. It looks awesome on both phones and computers, adjusting perfectly to any screen size. Plus, as you scroll, the images get bigger, giving users a really cool and personalized experience where they're totally in charge of exploring the content.

Responsive Design

By seamlessly integrating responsive design principles and interactive functionalities, we crafted a dynamic framework for collaborative exploration. This approach ensured that the end result aligned flawlessly with Argyle’s vision, delivering an immersive user experience that effortlessly accommodated various devices and screen dimensions.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

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Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

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Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

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Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

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UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

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UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

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Web Development

We selected WordPress as the software for this project. Its user-friendly interface, versatile themes, and extensive plugins allowed us to bring Argyle's vision to life.

Digital Marketing

Videography

Graphic Design

When we were planning Argyle's new branding and website, we aimed to blend the traditional aspects of construction with a modern twist. We wanted to show off what Argyle does in a more creative way, mixing in some abstract elements to keep things fresh.

"Great design, lots of wow factor which is what we made them choose them."

~ Ben Shaw - Director
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