SHOUT began as a nano and micro influencer agency, then built serious internal infrastructure to manage creators at scale. The problem was that nobody outside the business could see it. Brands judged SHOUT as a capable agency online, then experienced a completely different level of platform once inside the product. SHOUT needed a brand that finally matched the infrastructure behind it.
Before any visual work began, we needed to understand SHOUT properly, not just what the product did, but why it existed and where it was going. We ran the project through Visions' DNA Workshop process, digging into SHOUT's data, narrative and alignment across marketing, sales and product. From there, we mapped the full brand architecture across SHOUT's three access points, Agency, Studio and Plus, and set a phased plan covering brand strategy, visual identity, and a full website redesign, built to land alongside SHOUT's wider Q2 growth push.
SHOUT needed a brand that could speak as confidently as an enterprise infrastructure platform, while still feeling human enough to sit across the table from a stressed-out media manager. The DNA Workshop findings became SHOUT's Master Brand Playbook: one source of truth covering mission, positioning, tone of voice and messaging by audience, that the whole SHOUT team, and every one of their AI tools, now build from.
The new SHOUT logo takes its cue from the platform itself: an S built from a pair of speech marks, the universal symbol of social platforms and shared content. It's a small mark carrying a big idea: every creator, every post, every "shout" out into the world, folded into one recognisable letterform. It's a logo about human connection at scale, playful enough to feel like content, structured enough to feel like infrastructure.
This is a living, breathing brand system built to scale globally alongside the product, not just a logo. Every element, from typography to colour to language, is aligned from the core outward. We structured the identity as a brand ecosystem, much like Adobe: SHOUT as the master engine, with Agency, Studio and Plus as distinct access points beneath it, each with its own colour and personality but unmistakably part of the same system.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
We mapped the entire project into a phased approach, starting with a review of SHOUT's existing site data and user behaviour through Clarity, layered against the new brand direction. That data gave us a clear plan of action: where the current user journey was leaking clarity, where messaging needed to work harder, and where SHOUT's existing authority online needed protecting rather than rebuilding from zero.
The result is a modern SaaS website built for two distinct audiences: the brands looking to activate creators at scale, and the creators looking to be part of that ecosystem. Rather than blending both into one confused message, we built clear, separate user paths through the site, so each visitor lands exactly where they need to be, hearing the tone built specifically for them.
Micro-animations and scroll-triggered moments bring the SHOUT brand to life without distracting from the site's purpose. Every interaction is built against a clear messaging and conversion goal, keeping visitors moving toward the right product for them.
With over 70% of SHOUT's traffic coming from mobile, the site was built mobile-first rather than adapted after the fact. Every layout prioritises speed and streamlined user actions, so creators and brands browsing on their phones get the same clarity and impact as desktop visitors, without a single wasted tap.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
The site was built on Webflow, chosen for the speed and flexibility it gives a fast-moving platform like SHOUT. Without a heavy, static CMS slowing things down, the SHOUT team can update product pages, launch new landing pages for Plus, and expand the site as the ecosystem grows, all without waiting on a developer. It's infrastructure that mirrors the brand itself: built for scale, built for security, and built to move as fast as SHOUT does.
Before any visual work began, we needed to understand SHOUT properly, not just what the product did, but why it existed and where it was going. We ran the project through Visions' DNA Workshop process, digging into SHOUT's data, narrative and alignment across marketing, sales and product. From there, we mapped the full brand architecture across SHOUT's three access points, Agency, Studio and Plus, and set a phased plan covering brand strategy, visual identity, and a full website redesign, built to land alongside SHOUT's wider Q2 growth push.
