Pebbles Care
With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.
The Challenge
Despite being trailblazers in their field, Pebbles lacked a distinct identity. The colour palette felt cold, and the logo failed to capture their essence and values. The website, outdated and lacking a good story, failed to convey the impactful work Pebbles does for young people across the country.
Strategy & Discovery
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
Branding
The overall branding transformation for Pebbles Care involved a thoughtful strategy aimed at establishing a distinctive and authentic identity. The primary objective was to create a put-together and easily recognisable brand presence. The focus was on injecting the brand with warmth, sincerity and a playful aesthetic that resonates with Pebbles' target audience.
Decorative elements
Incorporating the pebble shape into the design was essential to strengthen the brand's identity. The created iconography effectively organises crucial information, ensuring that users are not overwhelmed.
Colour scheme
The previous colours were associated with less favourable connotations, prompting a collaborative effort to find a palette that radiated warmth and friendliness, aligning more closely with the brand's image. Through extensive research on colour psychology, the team ensured a thoughtful and meaningful selection for the new palette.
Provided branding services:
Brand Guidelines
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
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Tone of Voice
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
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Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
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Brand Positioning
Show what makes your brand special by highlighting its core values and creating a distinct identity.
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Logo Design
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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Brand Identity
Define what your brand stands for and build an authentic identity that connects with your audience.
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UX/UI
Web Design
The Pebbles website was transformed to focus on clarity and conciseness to cater to diverse user groups, including families, service users, colleagues, and local authorities. Strategically positioned, eye-catching Call to Action buttons were incorporated to enhance the overall user experience, encouraging audiences from various backgrounds to easily reach out for the support they need.
Provided web design services:
Wireframing
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
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Responsive Design
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
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Prototyping
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
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Web Copy
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
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UX Design
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
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UI Design
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
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Web Development
Our chosen software for this project has been WordPress. With its friendly interface, customizable themes and numerous plugins we were able to fulfil Pebble's vision.
Digital Marketing
Videography
Graphic Design
In strategising the new branding and website for Pebbles Care, our approach was rooted in bringing alive their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernise their online presence but also create a cohesive and engaging narrative that resonates with their audience.
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"Visions Design genuinely cares about our sector and has previous experience working with companies like us."
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