Pebbles Care

Branding
Web Design

With 45 residential homes and two independent schools so far, Pebbles Care is driven by innovation, excellence and dedication.

The Challenge

Despite being trailblazers in their field, Pebbles lacked a distinct identity. The colour palette felt cold, and the logo failed to capture their essence and values. The website, outdated and lacking narrative, failed to convey the impactful work Pebbles does for young people across the country.

Strategy & Discovery

In strategising the new branding and website for Pebbles Care, our approach was rooted in revitalising their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernize their online presence but also create a cohesive and engaging narrative that resonates with their audience.

Branding

The overall branding transformation for Pebbles Care involved a well-thought-out strategy to establish a distinct and authentic identity. The overarching goal was to create a cohesive and recognisable brand presence. We aimed to infuse the brand with warmth, sincerity and a fun aesthetic that aligns with the audiences that Pebbles wants to target.

Decorative elements

It was crucial to incorporate the pebble shape into the design to reinforce the brand's identity. The iconography created has served to group crucial information, preventing user overwhelm effectively.

Colour scheme

The previous colours carried less favourable connotations, prompting the need for a collaborative effort to identify a palette that exuded warmth and friendliness, aligning better with the brand image. The team conducted extensive research on colour psychology to ensure a thoughtful and meaningful selection for the chosen palette.

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Target Audience

Target and engage your audience, tailoring your approach to meet the needs of those who matter the most.

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

Web Design

The Pebbles website was transformed to focus on clarity and conciseness to cater to diverse user groups, including families, service users, colleagues, and local authorities. Strategically positioned, eye-catching Call to Action buttons were incorporated to enhance the overall user experience, encouraging audiences from various backgrounds to easily reach out for the support they need.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

Our chosen software for this project has been WordPress. With its friendly interface, customizable themes and numerous plugins we were able to fulfil Pebble's vision.

Digital Marketing

Videography

Graphic Design

In strategising the new branding and website for Pebbles Care, our approach was rooted in revitalising their identity to align with their impactful work. We wanted the website to have a friendly but professional aesthetic. The strategy aimed to not only modernize their online presence but also create a cohesive and engaging narrative that resonates with their audience.

"Visions Design genuinely cares about our sector and has previous experience working with companies like us."

~ Dionne Wood - Marketing Manager
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