The Dawn Practice is an independent clinic offering expert psychiatry and psychology with care.
The Dawn Practice was a new venture, created as the team prepared to leave their franchise and launch an independent mental health clinic in Glasgow. They needed a new brand identity and website that reflected clinical excellence while remaining warm, approachable, and human. The brand also had to stand out in a crowded market, avoid a corporate feel, and clearly communicate their unique ability to provide both psychiatry and psychology services.
We began with a brand workshop to uncover the essence of the practice, not just what they do, but why they do it. This helped define what makes them different, how they stand out, and the impact they want to have. With this clarity, we explored naming options that resonated in their market and mapped user journeys from their franchise days to identify improvements. This created the foundation for a brand and digital presence built for long-term success.
The goal was to create a brand that conveyed calm, composure, and trust while still feeling warm and approachable. It needed to reassure people while also showing the authority of a team with years of expertise. The result is a brand that balances stability with compassion, a visual identity that feels safe, professional, and quietly confident.
We explored nature as inspiration, looking for something organic, real, and filled with warmth. The Dawn Practice was chosen to symbolise fresh beginnings and hope, a place where people arrive with uncertainty and leave with clarity. Like the rising sun, the name represents renewal, optimism, and the guiding light of expert, compassionate care.
The logo needed to be recognisable, reflecting the tranquillity of the brand while maintaining professionalism. We drew inspiration from line art and stained glass, creating a sunrise over the ocean, simple, meaningful, and distinctive. A warm sunrise-inspired colour palette completed the design, reinforcing the sense of calm, renewal, and trust at the heart of the practice.
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
Show what makes your brand special by highlighting its core values and creating a distinct identity.
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
Define what your brand stands for and build an authentic identity that connects with your audience.
The site was designed to feel elegant, professional, and timeless, built to grow with the practice. Warm brand colours and subtle rising-sun animations reinforce the narrative of a guiding light, while thoughtful details like testimonials and a comprehensive FAQ build trust and support for clients.
The website was designed to perform flawlessly across devices, ensuring users can access support wherever they are. Clean layouts, clear navigation, and mobile-first optimisation make the experience simple and reassuring on any screen size.
We wanted the site to feel calm and reassuring from the very first interaction. A sticky scroll feature with a sunset motif echoes the logo and guides users through key content and messages. To deepen this sense of tranquillity, we integrated an audio feature with soft ocean sounds, offering a unique and soothing digital experience. Together, these elements create a journey that is intuitive, supportive, and unmistakably aligned with the practice’s ethos.
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
The site was built on WordPress to give the team full flexibility and room to grow. It’s designed for constant use, with an easy-to-manage CMS that allows updates to content, services, and team members as the practice expands. Educational blogs provide valuable resources for their audience, while a functional FAQ offers instant support, helping create a safe and supportive online space. The platform also lays the groundwork for collaboration with national clinical teams, ensuring the site evolves in step with the practice’s ambitions.
We began with a brand workshop to uncover the essence of the practice, not just what they do, but why they do it. This helped define what makes them different, how they stand out, and the impact they want to have. With this clarity, we explored naming options that resonated in their market and mapped user journeys from their franchise days to identify improvements. This created the foundation for a brand and digital presence built for long-term success.
