Origami Labs

Origami Labs specialises in solving problems through extensive research using tools such as artificial intelligence and autonomous systems.

The Challenge

Their old branding didn't quite hit the mark when it came to being innovative and authentic, missing the mark on getting their message across. Origami Labs wanted a design that was both straightforward yet detailed, capturing their fresh vision and establishing them as leaders and experts in their industry.

Strategy & Discovery

As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.

Branding

As we worked on Origami Labs' branding, we wanted to make sure it really reflected their values of integrity and expertise. So, we did our homework and came up with a brand identity that's all about vibrant, contrasting colors – you know, to show off their strength and excitement

Logo design

The logo is super cool – it cleverly blends the idea of origami with their name. The "O" gracefully folds into an "L", showing how Origami Labs is all about innovation and seamlessly weaving creativity into everything they do

Tag line

Another nod to origami is elegantly woven into the tagline "Unfold the Unthinkable," evoking the intricate yet transformative nature of origami folding. This phrase encapsulates Origami Labs' commitment to pushing boundaries, exploring new possibilities, and unveiling groundbreaking innovations, mirroring the meticulous process of unfolding the unimaginable through the art of origami.

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

UX/UI

Web Design

Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

Web Development

Digital Marketing

Videography

Graphic Design

As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.

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