Origami Labs

Branding

Origami Labs specialises in solving problems through extensive research using tools such as artificial intelligence and autonomous systems.

The Challenge

Their old branding didn't quite hit the mark when it came to being innovative and authentic, missing the mark on getting their message across. Origami Labs wanted a design that was both straightforward yet detailed, capturing their fresh vision and establishing them as leaders and experts in their industry.

Strategy & Discovery

As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.

Branding

As we worked on Origami Labs' branding, we wanted to make sure it really reflected their values of integrity and expertise. So, we did our homework and came up with a brand identity that's all about vibrant, contrasting colors – you know, to show off their strength and excitement

Logo design

The logo is super cool – it cleverly blends the idea of origami with their name. The "O" gracefully folds into an "L", showing how Origami Labs is all about innovation and seamlessly weaving creativity into everything they do

Tag line

Another nod to origami is elegantly woven into the tagline "Unfold the Unthinkable," evoking the intricate yet transformative nature of origami folding. This phrase encapsulates Origami Labs' commitment to pushing boundaries, exploring new possibilities, and unveiling groundbreaking innovations, mirroring the meticulous process of unfolding the unimaginable through the art of origami.

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Target Audience

Target and engage your audience, tailoring your approach to meet the needs of those who matter the most.

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

Web Design

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

Digital Marketing

Videography

Graphic Design

As we were creating the new branding strategy, our approach focused on their key brand attributes and values. We have discovered their main aim is to differentiate themselves through simplicity, innovation and expertise in their field.

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