Layer Z
Layer Z are a new brand bringing a personalised marketing platform into the world.
The Challenge
Layer Z came to us with just an idea, there was no physical product in sight but there was innovation. With great innovation came two minds. The biggest challenge? Striking the perfect balance. On one side, a director pushing for boundless creativity, on the other, a counterpart wanting simplicity and minimalism, letting the product speak for itself.
Strategy & Discovery
Our main aim was to truly understand what Layer Z wanted to be. To do this we have designed and carried out various creative workshops to extract the subconscious idea that wasn't so easily translated into words. Through this immersive journey, we were able to truly SEE what Layer Z wanted to be. With all this information we gathered in the workshops, all we needed was data to push our decisions. This mix of workshops and research set the stage for creating Layer Z's unique brand.
Branding
We didn't just create the branding for Layer Z. We created Layer Z. Brand mission? We helped them understand what they wanted to bring to the world. Core values? We helped them identify what they truly are. The tag line? Yep, also us. Our team were asked to create a whole brand identity and that is exactly what we did, our design team have even created a 40+ page document on brand guidelines!
Logo Design
The logo is a mix of 'creative' and 'simple'. The idea is that systems in programming have 3 layers: x, y and z. The Z layer is the user-facing part of a system which is the whole concept of the software that Layer Z are developing. Hence the logo having 3 layers and the Z being on top (facing the users), simple but creative. The colours we have chosen for the logo support the aspect of being different and disruptive.
Tone of voice
We didn't stop at creating the logo. Our team have also developed the perfect tone of voice for Layer Z to ensure the right ideas and feelings are shared with the target audience. It was all about being honest, bold and disruptive. Having a set-in-stone tone of voice-enabled our creative teams to begin writing tag lines, core values, and mission statements and constructing the whole brand from scratch.
Provided branding services:
Brand Guidelines
Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.
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Tone of Voice
Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.
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Branding Workshop
Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!
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Brand Positioning
Show what makes your brand special by highlighting its core values and creating a distinct identity.
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Logo Design
Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.
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Brand Identity
Define what your brand stands for and build an authentic identity that connects with your audience.
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UX/UI
Web Design
Provided web design services:
Wireframing
Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.
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Responsive Design
Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.
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Prototyping
Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.
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Web Copy
Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.
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UX Design
Optimise user satisfaction by making your website or app easy to use and accessible for everyone.
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UI Design
Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.
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Web Development
Digital Marketing
Videography
Discover what we have created for Layer Z
Graphic Design
Our main aim was to truly understand what Layer Z wanted to be. To do this we have designed and carried out various creative workshops to extract the subconscious idea that wasn't so easily translated into words. Through this immersive journey, we were able to truly SEE what Layer Z wanted to be. With all this information we gathered in the workshops, all we needed was data to push our decisions. This mix of workshops and research set the stage for creating Layer Z's unique brand.
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