Black X

Black is a cutting-edge smart lock company.

The Challenge

Black has approached us with a challenge to create a standout brand and design an interface that was simple and natural to navigate, whilst also crafting marketing collateral from scratch. As the lead creative and strategic partner, here at Visions Design, we embraced this challenge with open arms.

Strategy & Discovery

Since we have become Black's creative and strategic partners, we have taken it into our hands to do ALL the research. We have gathered over 200 pages of UX research to give us insight into the customer journey and the best way to create a brand that is all about simplicity and elegance.

Branding

Once all the research was composed, we used it to create informed design decisions that not only look good but also have a purpose. From the clever logo design and advanced packaging, to exhibit stands and email signatures, we created a brand that is simple yet luxurious.

Logo design

We took cues from the product itself when brainstorming ideas for the logo. We came up with a design that cleverly included elements resembling aligned lock pins. This not only nodded to the smart lock's precision engineering but also gave off vibes of simplicity. We also made sure the logo could fit anywhere – whether it's on a teeny phone screen or a massive billboard. This flexibility was key to keeping things looking sharp wherever you saw the Black X logo.

Packaging

So, for Black's packaging, we went with a sleek satin black finish. It gave off major vibes of class and luxury – you know, the kind that makes you feel fancy just looking at it. This choice of colour (a simple deep black)wasn't just about making the product look good, though. It added a bit of sophistication to the whole packaging deal. We used CAD design to craft every single bit of the packaging, making sure it fit together perfectly. From the inside tray to the outer box, we left no stone unturned in making sure every detail was on point, giving you that seamless and put-together look.

Provided branding services:

Brand Guidelines

Keep your brand looking and sounding great everywhere with a simple set of rules for using your brand elements.

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Tone of Voice

Develop a clear and unique way of communicating that reflects your brand’s personality and builds a strong connection with your audience.

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Branding Workshop

Discover your brand's unique vibe with a custom session packed with creativity to reveal your true brand identity in a fun and dynamic way!

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Brand Positioning

Show what makes your brand special by highlighting its core values and creating a distinct identity.

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Logo Design

Create a unique logo that captures your brand’s spirit and makes it instantly recognisable.

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Brand Identity

Define what your brand stands for and build an authentic identity that connects with your audience.

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UX/UI

When we got down to designing the UX/UI for Black X's smart lock project, our main aim was to make it feel like a perfect fit for each user. We dug through over 200 pages of UX research to really get what makes people tick. With all that juicy info, we set about creating a personalised app and website that felt like they were made just for you. We wanted everything to flow smoothly, so you could breeze through the app and website while checking out all the cool features of the smart lock.

Web Design

We opted for a sleek and intuitive design that focused on providing users with a seamless journey through the product's features and functionality. The website is all about the on-scroll experience – a visual delight that showcases exactly how the lock works, all in a super minimalistic way.

E-Commerce Site

We focused on a clean and intuitive layout, ensuring that navigating through the product catalogue was seamless and enjoyable. The design elements were chosen to reflect the contemporary feel of Black, with smooth animations and responsive features that catered to both desktop and mobile users. By prioritising aesthetics and functionality, we created an e-commerce platform that not only looked great but also made shopping easy and convenient for customers.

Micro animations

We sprinkled micro animations throughout Black X's smart lock project to add some flair and keep users engaged. Think of subtle movements like buttons changing colour when you hover over them or icons that subtly morph into different shapes. These micro animations might seem small, but they pack a punch in terms of making the whole experience feel more immersive and interactive. They're the little surprises that put a smile on your face as you explore the app or website, making the whole journey that much more enjoyable.

Provided web design services:

Wireframing

Plan and visualise the structure and layout of your website, creating a clear blueprint to ensure a user-friendly design.

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Responsive Design

Ensure your website looks great and works well on all devices, providing a consistent and optimal user experience.

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Prototyping

Bring your ideas to life with interactive prototypes, giving you a clear idea of how the final product will look and work before development begins.

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Web Copy

Engage your audience with interesting and relevant content, clearly conveying your brand message and improving SEO.

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UX Design

Optimise user satisfaction by making your website or app easy to use and accessible for everyone.

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UI Design

Create visually appealing and easy-to-use interfaces, making sure users have a smooth and enjoyable experience with your digital products.

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Web Development

Our team got to work on creating a fully e-commerce platform powered by WordPress. Our goal was to make the online experience as smooth as possible for users, whether browsing on a desktop or tapping away on their phone. From coding the back end to designing the front end, every aspect of the website was carefully crafted to ensure it looked great and worked seamlessly.

Digital Marketing

Videography

To effectively showcase the product's features, our team utilised 3D assets to create an engaging and dynamic narrative. By incorporating Adobe After Effects, we enhanced the video with high-quality animations and effects, ensuring the final product was visually compelling. We chose a fast tempo to highlight the innovative and cutting-edge nature of the product, making sure it captured attention and left a lasting impression.

Graphic Design

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Black X

The Challenge

Strategy & Discovery

Branding

Logo design

Packaging