Beyond

Branding
Web Design
Web Development

Beyond is an architectural company focusing on creating places for the future.

The Challenge

Beyond’s previous website did not convey its brand message well, it was old-fashioned and lacked a good portfolio page. The branding wasn’t cohesive throughout, causing weak brand recognition.

Strategy & Discovery

To develop branding for Beyond, our team have deep-dived into Beyond’s core values to establish the best strategy. During the discovery process, it was clear that the new branding and website had to reflect their modern style and care for sustainability.

Branding

Beyond seeking a modern approach in their branding, prompted us to opt for a sleek and minimalist design for both their logo and overall branding. The colour palette was intentionally kept simple to enhance the modern aesthetic.

Logo Design

The logo design for our client seamlessly integrates a minimalist approach with a futuristic vision. By cleverly blending the arrow shape, symbolising progress and the future, into the letter Y, we've conveyed the brand's forward-thinking ethos with clarity. Its scalability ensures consistent recognition across various platforms and screen resolutions, reflecting the brand's adaptability and making a lasting impression on its audience.

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Target Audience

Target and engage your audience, tailoring your approach to meet the needs of those who matter the most.

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

Web Design

It was important for Beyond to showcase their historical and current work throughout their website, our team ensured there was plenty of opportunity for showcasing their work whilst also making the website responsive.

Videography

The Visions team has ventured on-site to capture the exquisite architecture and collaborative work that Beyond engages in, bringing their projects to life. This has enabled the website to look more lively as well as visually engaging.

Visual Accents

To ensure consistency in branding across the web design, our team has integrated arrow shapes throughout the website. This not only reflects Beyond's core values but also maintains a minimalistic and on-brand aesthetic.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

We developed the website in WordPress because it enables the Beyond team to effortlessly update their projects on the website while accommodating bespoke elements.

Digital Marketing

Videography

Graphic Design

To develop branding for Beyond, our team have deep-dived into Beyond’s core values to establish the best strategy. During the discovery process, it was clear that the new branding and website had to reflect their modern style and care for sustainability.

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