The Social Media Revolution Explained
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The breakdown below is the probably the clearest way to show how they differ from each other. Twitter tends to be for tweeting “followers” what you are doing at any given moment (like drinking #coffee), whereas Facebook is predominantly for sharing what you like in general (I like coffee), then LinkedIn is for promoting what you’re good at (skilled at drinking coffee).
Twitter – I’m drinking a #coffee
Facebook – I like coffee
Instagram – Here’s a vintage photo of my coffee
YouTube – Watch me drink my coffee
LinkedIn – My skills include drinking lots of coffee
Pinterest – Here’s how to make the perfect coffee
Google+ – I’m a google employee who drinks coffee
Each social media account tells the same story, just from a different perspective. In essence it’s the same information in a different format to keep the subject matter relevant, engaging and constantly reaching out to people.
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WHAT IS SOCIAL MEDIA?
Social media is fast becoming an absolute necessity for everyone to have, whether personally or as a business. Wouldn’t you be surprised if one were to say that there is linkedin automation for mortgage brokers now? Now the majority of Business or service websites, who you wouldn’t usually associate with social media, seem have an account linked to their website. This will help boost their brand awareness and following, but when not carried out properly can be very ineffective. It can be a challenging prospect to try and explain exactly what this social media revolution is all about and the processes involved to do this successfully.
That problem has now been solved by using a simple analogy. Here’s an explanation of all the major social media services and how they differ from each other using the example of a coffee.