The breakdown below is the probably the clearest way to show how they differ from each other. Twitter tends to be for tweeting “followers” what you are doing at any given moment (like drinking #coffee), whereas Facebook is predominantly for sharing what you like in general (I like coffee), then LinkedIn is for promoting what you’re good at (skilled at drinking coffee).
Twitter – I’m drinking a #coffee
Facebook – I like coffee
Instagram – Here’s a vintage photo of my coffee
YouTube – Watch me drink my coffee
LinkedIn – My skills include drinking lots of coffee
Pinterest – Here’s how to make the perfect coffee
Google+ – I’m a google employee who drinks coffee
Each social media account tells the same story, just from a different perspective. In essence it’s the same information in a different format to keep the subject matter relevant, engaging and constantly reaching out to people.
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