CB Tax

Web Design
Web Development

UK’s award-winning and fastest-growing tax consultancy practice delivering research and development projects.

The Challenge

CB Tax's previous website, despite its corporate nature, faced challenges in fostering an engaging and personal connection with its audience. CB Tax sought a new website to align with their recent business rebranding, marking a shift towards a more sophisticated and modern image.

Strategy & Discovery

In the process of crafting CB Tax's new site, our main emphasis has been on sculpting a user experience (UX) design that imparts a sense of vitality to the website. The incorporation of dynamic animations brings the site to life, facilitating user engagement and interaction.

Branding

Provided branding services:

Brand Guidelines

Maintain a cohesive brand image with rules and standards for consistent application of elements across all platforms.

Tone of Voice

Craft a unique brand voice for meaningful audience connection through a consistent and distinctive communication style.

Target Audience

Target and engage your audience, tailoring your approach to meet the needs of those who matter the most.

Brand Positioning

Communicate what sets your brand apart by highlighting its core values, and shaping a distinct identity.

Logo Design

Capture your brand's essence visually with a unique logo that stands out and promotes instant recognition.

Brand Identity

Define your brand's purpose and values, creating a strong and authentic identity that resonates with your audience.

UX/UI

In the process of crafting CB Tax's new site, our main emphasis has been on sculpting a user experience (UX) design that imparts a sense of vitality to the website. The incorporation of dynamic animations brings the site to life, facilitating user engagement and interaction.

Web Design

Our team of developers and designers has collaboratively integrated a variety of micro animations, videos and modern visuals. This concerted effort aims to craft a website that aligns seamlessly with their new modern aesthetic.

Micro animations

Micro animations have allowed the website to come alive with subtle yet impactful movements, creating a more engaging and user-friendly interface. These animations contributed to an interactive user experience by guiding visitors through the site effortlessly.

The Visions team visited the location, capturing a myriad of cinematic and captivating videos to serve as compelling assets for the website. This has enabled the site to be authentic and have a personal touch.

Provided web design services:

Wireframing

Strategise and visualise your digital project's structure and layout, creating a clear development blueprint for a user-friendly design.

Responsive Design

Guarantee a consistent and optimal user experience across several different devices and screen sizes.

Prototyping

Transform ideas into reality with interactive prototypes, offering a preview of UI and functionality before final development.

Web Copy

Capture your audience with impactful, relevant content, effectively conveying your brand message for a positive user experience.

UX Design

Optimise user satisfaction through improved usability and accessibility in the interaction with your website, enhancing the overall experience

UI Design

Craft visually appealing and intuitive interfaces, ensuring a seamless and enjoyable user interaction with your digital products.

Web Development

We opted for WordPress as our web development software for this project as it offers a user-friendly interface, customisable themes, and plugins. This choice facilitates seamless navigation and allows us to tailor the site to meet specific needs.

Digital Marketing

Videography

The Visions team visited the location, capturing a myriad of cinematic and captivating videos to serve as compelling assets for the website. This has enabled the site to be authentic and have a personal touch.

Graphic Design

In the process of crafting CB Tax's new site, our main emphasis has been on sculpting a user experience (UX) design that imparts a sense of vitality to the website. The incorporation of dynamic animations brings the site to life, facilitating user engagement and interaction.

"They were organised and highly knowledgeable in their field."

~ Ed Measey - Senior Operations
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