Contrary to web development, website design is all about visual appeal and user experience. It's about creating the visual elements that users interact with when they visit a website. Web designers are the artists who craft the layout, colour scheme, typography, and overall look and feel of the site. Their goal is to create an aesthetically pleasing and intuitive interface that engages users and enhances their browsing experience.
The main skills required for web designers are:
- Proficiency in graphic design tools like Adobe Photoshop, Illustrator, or Sketch to craft eye-catching designs and graphics.
- Understanding of UX (user experience) design to create interfaces that are easy to navigate and provide a pleasant browsing experience.
- Knowledge of colour theory and typography principles, which help in creating content that not only looks good but also resonates with the audience based on psychological research.
- Skills in wireframing and prototyping using software such as Figma, which allows designers to visualise their design ideas before they're put into action on the website.