- Usability - At the core of UX design is usability. A product should be easy to use, allowing users to accomplish their goals without unnecessary complexity. Intuitive navigation, clear instructions, and straightforward interactions are the building blocks of a usable design.
- Accessibility - Inclusivity is a key aspect of UX design. A product should be accessible to users of all abilities, ensuring that everyone can navigate and use the features, regardless of physical or cognitive limitations. This also helps improve the overall website SEO.
- Aesthetics - Visual appeal matters. A well-designed product not only functions seamlessly but also pleases the eye. Consistent branding, pleasing colour schemes, and thoughtful typography contribute to a positive emotional response from users.
- Consistency - Consistency is about creating a predictable experience. Users should feel a sense of familiarity as they navigate through different sections of a website or app. Consistent design patterns and elements contribute to a cohesive user journey.
- Feedback - Users need feedback to understand the outcome of their actions. Whether it's a simple button click or a form submission, providing clear and timely feedback helps users comprehend the system's response, reducing uncertainty. For example, after submitting a form a simple message saying 'thanks for your form submission, we will get back to you in 48 hours'.
- Efficiency - Time is of the essence. A well-designed user experience minimises the time and effort users need to invest in accomplishing tasks. Streamlining processes and minimising cognitive load contribute to an efficient user journey. Think about it, do you prefer a website that clearly states where everything is or do you prefer to click around aimlessly?
What Is UX?
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