PPC stands for "Pay-Per-Click," and it's a type of online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to a website rather than earning those visits organically. PPC is commonly associated with search engines like Google, but it can also be used on social media platforms and other websites.
With PPC, you can target people based on:
- Interest
- Words they search for
- Age
- Gender
- Location
- Device
A great thing about PPC advertising is that rather than spending a ton of money on a general campaign that people might not even pay attention to, you only pay based on how many clicks you’ve actually generated on that ad.
These targeting options, coupled with the budget-friendliness of PPC, make PPC a really beneficial aspect of digital marketing, and by merging PPC and SEO, you can create an excellent overall campaign.
Social Media
Social Media has exploded in recent years, and if you don’t update your marketing strategy to include social media, you’ll be left in the dust. Studies show that 90% of social media users follow at least one brand online.
What you can do on social media as a business: