Different types of digital marketing

Written by
Visions Team
July 5, 2024

Understanding the various types of digital marketing can help businesses effectively reach and engage their target audiences. This blog provides an in-depth look at the different types of digital marketing and how they can be leveraged in 2024.

1. Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of optimising your website to rank higher in search engine results pages (SERPs) and drive organic traffic. SEO involves various strategies, including keyword research, on-page optimization, and building high-quality backlinks.

  • On-Page SEO: Focuses on optimising individual pages on your website, such as improving title tags, meta descriptions, headers, and content quality.
  • Off-Page SEO: Involves activities outside your website that affect your rankings, such as backlink building and social media marketing.
  • Technical SEO: Ensures that your website meets the technical requirements of search engines, including site speed, mobile-friendliness, and secure connections (HTTPS).

For more information about SEO, see this blog about what is SEO.

2. Content Marketing

Content marketing is about creating and distributing valuable, relevant and consistent content to attract and engage a clearly defined audience. The goal is to drive profitable customer action.

  • Blogging: Regularly publishing articles on your website to educate, inform, or entertain your audience. Blogging helps with SEO and positions your brand as an industry authority.
  • Video Content: Creating engaging video content for platforms like YouTube, Vimeo, and social media. Videos can explain complex topics, showcase products, or tell your brand story.
  • Infographics: Visual representations of information that are easy to digest and share. Infographics can simplify complex data and improve content engagement.
  • Ebooks and White-papers: In-depth content pieces that provide significant value, often used for lead generation by offering them in exchange for contact information.

3. Social Media Marketing

Social media marketing involves using social media platforms to promote your products or services and engage with your audience. Each platform has its own unique features and audience demographics.

  • Facebook: Great for targeted advertising and building a community through groups and pages.
  • Instagram: Ideal for visual content and reaching younger demographics with features like Stories, Reels, and IGTV.
  • Twitter: Effective for real-time engagement and customer service.
  • LinkedIn: Best for B2B marketing and professional networking.
  • TikTok: Growing rapidly for short-form, creative video content appealing to Gen Z and millennials.

4. Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising is a model where advertisers pay a fee each time their ad is clicked. PPC is a way to buy visits to your site rather than earning them organically.

  • Google Ads: The most popular PPC platform, allowing businesses to create ads that appear on Google’s search engine and other Google properties.
  • Social Media Ads: Platforms like Facebook, Instagram, and LinkedIn offer PPC advertising, targeting users based on their demographics, interests, and behaviours.
  • Display Ads: Banner ads that appear on various websites across the internet. These can be managed through networks like Google Display Network.

5. Email Marketing

Email marketing is a powerful digital marketing strategy involving sending emails to prospects and customers. Effective email marketing can convert prospects into customers and turn one-time buyers into loyal fans.

  • Newsletters: Regular updates sent to your email list, providing value through information, tips, or exclusive content.
  • Automated Email Campaigns: Sequences of emails triggered by specific actions taken by the user, such as signing up for a newsletter or abandoning a shopping cart.
  • Personalised Emails: Tailored content based on the recipient’s preferences, behaviour, and past interactions with your brand.

6. Influencer Marketing

Influencer marketing leverages individuals with a large and engaged following on social media to promote your products or services. Influencers can be celebrities, industry experts, or micro-influencers with niche audiences.

  • Sponsored Posts: Paying influencers to create and share content about your product or service.
  • Product Reviews: Providing influencers with your product to review and share their honest opinion with their followers.
  • Affiliate Marketing: Partnering with influencers who earn a commission for driving sales through their referral links.

7. Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.

  • Affiliate Networks: Platforms that connect businesses with affiliates who promote their products in exchange for a commission.
  • Referral Programs: Encouraging existing customers to refer new customers by offering incentives such as discounts or rewards.

8. Online Public Relations (PR)

Online PR involves managing your brand’s reputation and building relationships with online media. It includes activities such as press releases, influencer outreach, and managing online reviews.

  • Press Releases: Announcing new products, services, or company news to online media outlets.
  • Influencer Outreach: Engaging with influencers to get your brand featured in their content.
  • Online Reviews: Encouraging satisfied customers to leave positive reviews on platforms like Google, Yelp, and industry-specific review sites.


In 2024, mastering various types of digital marketing is essential for businesses aiming to thrive in the digital landscape. Each type of digital marketing offers unique advantages and can be tailored to fit your business goals. If you need a hand managing any or even all aspects of digital marketing, our specialists are ready to help you, simply contact us today!

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