1. Policy statement and scope

Visions Design Limited is committed to reducing the environmental impact of how we run our business and deliver digital work for clients. We are a branding, web and UX/UI agency and a Webflow Premium Partner, and we recognise that digital services carry a real carbon cost through travel, energy use, hosting and the suppliers we rely on.

This policy sets out how we manage that impact and how we support clients who share our commitment to positive change. It applies to all Visions Design employees, contractors and freelancers working on our behalf, and to every project we deliver.

It also covers work delivered with our related entity, Perspectiv Labs Limited, where that work is carried out by the Visions Design team.

2. Our commitments

Visions Design commits to:

1. Operate as a fully remote business, avoiding the energy use and commuting emissions of a permanent office.
2. Minimise business travel by holding client meetings, workshops and reviews online by default.
3. Prioritise hosting and digital suppliers with credible renewable energy or carbon reduction commitments.
4. Design and build websites that are lightweight and efficient, reducing the energy needed to load and run them.
5. Consider environmental and social impact when choosing suppliers, equipment and services.
6. Support organisations working to create positive environmental and social change, including certified B Corps.
7. Comply with all relevant environmental legislation and regulations that apply to our business.
8. Review our progress every year and set new objectives where we can improve.

3. Remote working and business travel

Visions Design is a fully remote business, so our team does not commute and we do not run a permanent office. This removes daily travel emissions and the heating, lighting and power of shared premises.

Before the pandemic, our team regularly travelled across the UK for client meetings. We now run meetings online by default, including with our clients in the United States, which avoids long-haul flights entirely.

When travel is necessary, we will:

• Only travel in person where it adds clear value that a video call cannot.
• Choose rail over car or domestic flights wherever practical.
• Combine visits to reduce the number of separate journeys.

We encourage team members to reduce energy use at home, for example by switching off equipment when not in use and choosing energy-efficient devices.

4. Digital sustainability and hosting

We host client websites through two providers: Webflow, as a Webflow Premium Partner, and Nimbus, a green hosting provider. Where a project allows a choice of hosting, we recommend the lowest-impact option that meets the client's technical needs.

We recognise that we cannot yet control the energy sources of every supplier we use. We will review the sustainability credentials of our hosting providers each year and favour those with renewable energy or carbon reduction commitments.

In our design and build work, we aim to reduce the energy each website uses by:

• Compressing and correctly sizing images and video, and using modern formats such as WebP.
• Keeping code, scripts and third-party integrations to what the site genuinely needs.
• Designing clear user journeys so visitors find what they need in fewer page loads.
• Advising clients on removing unused pages, assets and plugins as part of ongoing support.

5. Sustainable procurement

We consider environmental and social impact alongside cost and quality whenever we choose a supplier. This applies to hosting, software, equipment and any contractors we work with.

In practice, we will:

• Ask key suppliers about their sustainability policies and energy sources when appointing or renewing them.
• Favour cloud-based software over hardware that needs dedicated power or disposal.
• Buy energy-efficient equipment, and repair or reuse devices before replacing them.
• Dispose of old IT equipment through certified WEEE recycling or refurbishment schemes.
• Keep document sharing and approvals digital, avoiding printing wherever possible.

6. Supporting positive-impact organisations

We offer certified B Corp organisations up to 10% discount on branding/web design as recognition of their commitment to positive change. B Corp certification is a rigorous process that assesses a company's impact on its workers, customers, communities and the environment.

We actively seek to work with organisations that are driving environmental or social improvement, whether through sustainability, innovation or community benefit. Where a client is on its own sustainability journey, we will share practical advice on reducing the impact of its website and digital presence.

7. Roles and responsibilities

Directors

Overall accountability for this policy, and for providing the resources needed to meet it

Head of Operations

Owns the policy day to day, reviews suppliers and reports progress each year

Project leads

Apply efficient design and build practices on every project

All team members and contractors

Follow this policy, reduce energy use at home and suggest improvements

This policy is shared with every new team member during onboarding and is available to clients and prospective clients on request.

8. Monitoring, reporting and review

We review this policy at least once a year, or sooner if our operations, suppliers or legal obligations change. Each review checks progress against our commitments and sets objectives for the year ahead.

We will track:

• The number of in-person client meetings and the travel mode used.
• The share of client sites hosted with providers that have renewable energy commitments.
• Supplier responses to our sustainability questions.
• Equipment recycled or refurbished.

Next review due: 1 Sept 2027

‍