Have you considered how accessible your online content is? With the tools we have available, there’s little to no reason your content shouldn’t be available to everyone. So let’s explore the benefits of accessible online content and how you can take advantage of it and improve your online inclusivity.
Accessible content is designed to be unrestricted for people with disabilities and impairments. Content should be multi-dimensional, using assistive technologies, simple navigation and a mixture of text, audio, imagery and video.
Is inclusivity a top priority for you? It should be. Adding barriers to your website only adds to the limitations which many disabled people face, impacting their ability to participate fully in society. But according to research from Click-Away Pound, 82% of customers with access needs say they would return and spend more with companies that provide an accessible online experience.
At Visions, we pride ourselves on taking a UX-first approach. We can always guarantee a website that looks amazing, but to get the most out of it, your site should appeal to the masses. Using accessible features like video captions, clean fonts and colours, alt-text for images and improved text readability all contributes to a user-friendly site.
And accessible content isn’t simply limited to your website. By translating your accessible objectives over to your social media content, you also create more opportunities for people to engage with your content, potentially increased traffic, likes, shares,comments and other measurable engagement metrics.
Now let’s dive into online accessibility best practices in a little more detail…
We can all do our bit to make the online space more accessible to everybody. These conscious choices can help people with disabilities access the same information and services as those without, leading to a better user experience for everyone.
If you want support in developing a more user-friendly website, we’re always passionate about projects that can make a difference. So why not get in touch and see if we’re the right fit?