Ahrefs is another SEO favourite, known primarily for its top-notch backlink analysis. However, the platform does so much more, offering keyword research, content gap analysis, and rank tracking.
- Why It's Useful: Ahrefs shines in analysing competitor backlinks, which helps you identify linking opportunities and understand how other websites achieve high domain authority. It also offers an incredible keyword explorer tool that provides data on keyword difficulty, search volume, and traffic potential.
- Unique Features: The Content Explorer feature is a goldmine for finding content ideas, especially for bloggers and content marketers looking to write pieces that resonate with audiences. You can track your website’s organic traffic growth and see which keywords drive the most visitors.