Engaging Titles: Your title is the first thing users see in search results, so make it compelling and relevant. Include your primary keyword and ensure it captures the essence of the content. Aim for titles that are under 60 characters to ensure they display fully in search results.
Effective Meta Descriptions: Write meta descriptions that summarise your content and include your main keyword. While meta descriptions don’t directly affect rankings, they influence click-through rates. Keep them concise (150-160 characters) and make them enticing to encourage users to click through to your content.