FAQs
General
How will we know if our new brand is working?
A successful brand shows itself in the numbers and in the conversations. We look at things like increases in website traffic and engagement, stronger recognition in your market, and ultimately growth in enquiries and sales. We also love hearing from clients when people start commenting on how sharp and professional their brand looks.
What do we actually receive at the end of a branding project?
You’ll walk away with everything you need to show up consistently. That typically includes a polished logo suite, a brand style guide, typography and colour specifications, and digital assets ready to use across your channels. Depending on your brief, we can also create printed materials, social media templates, and more.
We already have a brand. Can you help us refresh or evolve it?
Absolutely. Whether your brand feels a little tired or you’ve simply grown beyond it, we can help you evolve it thoughtfully. We’ll retain what makes your business recognisable while bringing your identity in line with where you’re headed. A rebrand doesn’t always mean starting from scratch.
What does your branding process look like from start to finish?
We start by getting under the skin of your business, understanding your goals, your audience, and your competitors. From there, we develop a clear brand strategy and bring it to life visually and verbally, creating everything from your logo and colour palette to your brand messaging and tone of voice. Everything is crafted to feel unmistakably you.
Why does investing in professional branding matter for my business?
Building a strong brand is one of the most powerful things you can do for your business. It sets you apart in a competitive market, makes you instantly recognisable to your ideal customers, and shapes the way people feel about what you do. A well-crafted brand builds trust before you’ve even had a conversation.
Can you help if my website was built on Webflow or WordPress?
Yes, Visions Design works with websites built on all major platforms, including Webflow, WordPress, Shopify, and custom-built sites. As a certified Webflow agency and partner, we have specialist knowledge of Webflow's SEO capabilities. For WordPress and other platforms, we apply the same thorough approach across technical SEO, on-page optimisation, and content. The underlying SEO strategy is platform-agnostic, and we adapt our technical recommendations to suit your specific setup so nothing is missed in implementation.
What's the difference between local SEO and national SEO?
Local SEO focuses on ranking for searches with a geographic intent, such as 'SEO agency Cheshire' or 'electrician near me.' It prioritises your Google Business Profile, map pack visibility, and locally relevant citations. National SEO targets broader, non-location-specific search terms and builds authority across a wider audience. Many Cheshire businesses benefit from a combined approach, building strong local visibility while also targeting industry-wide terms that bring in regional and national enquiries.
Do you offer local SEO for small businesses in Cheshire?
Yes, Visions Design offers local SEO for small businesses across Cheshire, including Warrington, Chester, Knutsford, and Macclesfield. Local SEO is a core part of our service and is particularly effective for businesses that serve customers in a specific geographic area. We optimise your Google Business Profile, build consistent local citations, and work to get you into the Google map pack for searches your customers are making. Whether you are a sole trader, a growing SME, or an established local business, we can build a local SEO strategy that matches your budget and goals.
What's included in your SEO services?
Visions Design's SEO service includes on-page optimisation (title tags, meta descriptions, headings, and internal links), keyword research and strategy, technical SEO (site speed, mobile performance, schema markup, and crawl issues), content creation and optimisation, and local SEO with Google Business Profile management. We also include ethical link building and off-page SEO. Alongside traditional SEO, we cover AEO (Answer Engine Optimisation) to help your content appear in featured snippets, and GEO (Generative Engine Optimisation) to improve your visibility in AI-powered results like Google's AI Overviews.
How long does SEO take to show results?
SEO typically starts to show meaningful results within three to six months. In the first 30 days, Visions Design focuses on technical fixes, on-page improvements, and getting the foundations right. By 60 days, you will typically see early ranking shifts. By 90 days, you will have a clear view of progress across rankings, traffic, and content. SEO is a long-term investment, and results compound as authority builds over time.
How much does SEO cost in Cheshire?
SEO costs in Cheshire vary depending on the scope of your project, the competitiveness of your market, and the keywords you want to target. Visions Design offers fixed, hourly, and project-based pricing models, with packages tailored to businesses across Cheshire. We start every engagement with a free SEO audit so you understand exactly what the work involves before committing. Get in touch for a tailored quote.
Do we own the website once it’s completed?
100%. Upon handover, full administrative rights to the Webflow site and workspace are transferred directly to your company. You own all assets outright with zero vendor lock-in. We also provide thorough team training at handover so your internal team can manage the site with complete confidence.
Will our existing search rankings and AI search visibility be protected during launch?
Yes. Protecting existing search equity is built into our launch process. Every site includes a full technical SEO foundation: comprehensive URL mapping, 301 redirect implementation, schema markup, and Core Web Vitals optimisation to preserve your current Google rankings and establish visibility in AI search engines.
What does "custom design" mean in your process?
Zero templates, zero themes, and no generic layouts. Every project starts with a positioning workshop and competitor review to map out how your buyers make purchasing decisions. We craft every interface and microinteraction from scratch specifically for your brand, running structured review rounds at every stage so there are zero surprises at launch.
Why do you specialise in Webflow?
Webflow gives B2B marketing teams complete autonomy to publish landing pages, update CMS content, and scale marketing campaigns without relying on developers for daily tasks. It provides enterprise-level site speed, clean code, and zero plugin maintenance overhead.
How long does a website project take with Visions?
Standard custom builds typically take a few weeks depending on page volume and complexity. Because strategy, messaging, design, and Webflow development are handled entirely in-house under one roof by our in-house team, we eliminate vendor handoff delays and can sprint to meet aggressive launch deadlines when needed.
Support FAQs
What is your pricing structure and what is included in your services?
Our pricing structure is based on what services you require from us and will be discussed after our first meeting. You can view our services in depth here.
Can you create a website that fits my budget?
It's not a one size fits all with us! We go through an initial factfind to understand functionality and the project gets costed from there on out. It’s mainly down to time, and involvement for members of staff. We would love to hear from you to find out more about your project.
How much will it cost?
We determine a cost for your project once we have carried out an initial meeting with you, determining what you require and how long the project will take. If you would like a quote you can get in touch with us here.
How can I report any problems?
Report your queries above and we will be able to get back to you with a response.
Why do I need maintenance?
Think of website maintenance the same as Car Insurance or Phone Insurance. If something goes wrong you have a plan in place for them to repair it. It’s the same with website maintenance, depending on your plan we can fix the problem or update your site to keep up with demands.
Do you offer website maintenance?
We do! We offer different maintenance packages in which we help update, fix and maintain your website to ensure it’s always running smoothly.
How do I check my WooCommerce orders?
To check your WooCommerce orders manually, head to the backend of the website by going to your domain name and add /wp-admin at the end, for example, mywebsite.com/wp-admin and enter the login details supplied.
From there on the left hand side you will see an option called “WooCommerce”, please hover over that and when you see the submenu, select “Orders”. From there he will be shown all of the orders on the website in chronological order with the most recent first.
Once you’ve found the order you wish to view or edit, simply click the customer’s name or the order number, your page will then reload, and you will be shown the specific details of that order.
I’m not sure my contact forms are reaching me, what should I do?
If you think your contact forms are not working properly, there’s a couple of things you can do to test. Firstly, start by submitting a contact form as if you were a customer. This will be set to send to your email so check your inbox to see if the message came through. If you don’t see the message in your inbox after 10 minutes check your spam folder.
If once you have tried both of those there is no email there, please get in touch and we can run further tests.
How do I navigate WordPress?
To navigate WordPress start by going to your domain name and add /wp-admin at the end, for example, mywebsite.com/wp-admin and you will then see a login screen.
Enter your login details and click the login button. Once you’ve logged in, you will then be shown the WordPress dashboard.
From there you will see a list of options on the left hand side. Some of these will include posts, media, pages, contact, plugins, and more. each of the sections on the left will relate to sections that will show on the front end of your website.
For example, posts will be where your blogs are stored. By clicking posts on the left hand menu, you’ll be able to see all of the existing blog posts and create new ones. The same will apply for pages, simply click pages from the left hand menu, and you will see all existing pages, and again, be able to add new ones.
If you wish to add any of the details that appear in the footer of your website. These will most likely be found in the option on the left hand menu titled “Theme Settings”. From there you will see your contact details, social media links, and the menu links to the pages that show in the footer.
From there you’ll be able to make any relevant edits. Once you’ve made your edits, make sure to click the blue “Update” button in the right hand corner of your screen to save & publish the changes you’ve made.
I’ve forgotten my website login details. What should I do?
If you’ve forgotten or misplaced your WordPress login details, we can quickly reset them for you. Please click the link here to head to our contact form. Submit a message and we’ll get back to you as soon as we can with fresh logins.
How do I access the backend of my website?
Start by going to your domain name and add /wp-admin at the end, for example, mywebsite.com/wp-admin.
Once there you will see a login screen that will ask you for a username and a password. Please refer back to the email we originally sent when your website went live with your login details.
Enter your login details, click “Log In” and you will then be shown the WordPress dashboard. From there you will have a list of options on your left such as posts, media, pages, and more. From there, you can make all the changes needed to your website. And if you have any further questions, please just get in touch.
Services FAQs
How do I get started with your services?
To get started, you can contact us through our website or give us a call. We'll schedule an initial consultation to discuss your project in detail and outline the next steps.
What makes your agency unique in the digital market?
Our agency stands out due to our tailored approach to each project, our emphasis on innovative solutions, and our commitment to staying abreast of the latest trends and technologies in web design, development, and branding.
How do you handle revisions or feedback?
We value client feedback and include several rounds of revisions in our process. We work collaboratively with our clients to ensure the final product meets their expectations and requirements.
Can I see examples of your previous work?
Absolutely! Our portfolio showcasing our previous projects is available on our website. This includes a range of web design, development, and branding projects across various industries.
How do you price your services?
Our pricing structure varies based on the project scope and complexity. We offer fixed, hourly, and project-based pricing models. We provide a detailed quote after understanding your specific needs and project requirements.
Do you provide website maintenance and support after development?
Post-launch, we offer maintenance and support services to ensure your website remains up-to-date, secure, and functional. This includes regular updates, backups, security checks, and technical support.
Can you integrate third-party services or APIs into my website?
Yes, we have experience in integrating a wide range of third-party services and APIs, such as payment gateways, CRM systems, social media platforms, and more. This integration is done with a focus on seamless functionality and user experience.
How do you ensure the security of the websites you develop?
Website security is a top priority. We implement best practices like secure coding, regular updates and patches, SSL encryption, and robust hosting solutions. We also conduct security audits and vulnerability testing to identify and fix potential security issues.
What technologies do you use for web development?
We use a variety of technologies and frameworks for web development, including HTML, CSS, JavaScript for front-end development, and server-side languages like PHP or Python. We also work with CMS platforms like WordPress and e-commerce platforms like Shopify, depending on the project's requirements.
What is the difference between web design and web development?
Web design and web development, though closely related, are different. Web design focuses on the aesthetic and user experience aspects of a website, utilizing design principles to create a visually appealing and easy-to-navigate site. Web development, on the other hand, involves the actual building and functionality of the website, using programming languages and frameworks to bring the design to life.
What is the timeline for designing a website?
The timeline for designing a website can vary depending on the project's complexity. A basic website might take a few weeks, while a more complex website with custom functionalities might take several months. We provide a detailed timeline after the initial consultation and scope definition.
How do you ensure the website design aligns with my brand?
We start by understanding your brand's ethos, color scheme, typography, and overall messaging. This understanding is then translated into a website design that reflects and reinforces your brand identity, ensuring consistency across all elements.
Can you create a website that is mobile-responsive?
Yes, creating a mobile-responsive website is crucial in today’s digital landscape. We ensure that your website looks and functions seamlessly on various devices, including smartphones and tablets. This involves using responsive design techniques like flexible grids and layouts, images that resize, and media queries.
How does the web design process work at your agency?
The web design process typically starts with understanding your business goals and target audience. This is followed by creating wireframes and mockups, which are then developed into a fully functional design. The process involves regular client feedback and iterations to ensure the final design aligns perfectly with your business objectives.
What is web design and why is it important for my business?
Web design involves creating the visual layout and user experience of a website. It's crucial for your business as it impacts how your audience perceives your brand. A well-designed website can help in attracting and retaining customers, enhancing user experience, and differentiating your brand from competitors.
How do you measure the success of a branding strategy?
The success of a branding strategy can be measured through various metrics such as brand awareness, customer perception surveys, website traffic, sales data, and social media engagement. These metrics help in evaluating the effectiveness of the branding efforts.
What deliverables are included in your branding services?
Our branding services typically include the creation of a logo, brand style guide, business card design, stationery, and digital assets like social media graphics. We can also provide additional materials based on your specific needs.
Can you redesign my existing brand to make it more modern/up-to-date?
Yes, we can modernize your existing brand while maintaining its core identity. This involves a careful balance of refreshing the visual elements and messaging to appeal to current and new audiences, without losing the essence of what your brand stands for.
How do you develop a branding strategy?
Developing a branding strategy involves understanding your business goals, target market, and competitive landscape. This is followed by creating a unique brand identity, including a logo, color scheme, and messaging that resonates with your target audience and reflects your company values.
What is branding and why is it important?
Branding is the process of creating a unique identity and image for your business in the consumer's mind. It's important because it helps to distinguish your company from competitors, builds customer loyalty, and shapes the perception of your company.
Who to contact for Inner Services issues?
If you encounter any issues with Inner Services, you should reach out to the service desk via email or phone. The contact information is provided on the company intranet under the 'Support' section.
Additionally, you can escalate unresolved issues to your department head, who can assist in facilitating a resolution. Prompt communication is encouraged to ensure that all concerns are addressed efficiently.
Are Inner Services available remotely?
Yes, Inner Services are designed to be accessible remotely. Employees can utilize online platforms and tools to request services, attend virtual meetings, and receive support from their teams.
It is essential to ensure that you have the necessary access credentials and that your internet connection is stable to facilitate smooth communication and service delivery.
What is the response time for requests?
The typical response time for Inner Services requests is within 24 to 48 hours. However, this may vary depending on the complexity of the request and the current workload of the service team.
For urgent requests, employees are encouraged to mark their requests as high priority, which will help expedite the process. Communication is key, and updates will be provided throughout the request handling period.
How to request Inner Services?
To request Inner Services, employees should fill out the designated service request form available on the company intranet. This form requires details about the service needed, the urgency, and any specific requirements.
Once submitted, the request will be reviewed by the relevant department, and a confirmation will be sent to the requester. It is important to provide as much detail as possible to ensure timely assistance.
What are Inner Services?
Inner Services refer to the various support functions that enhance the efficiency and effectiveness of an organization. These services include IT support, human resources, and administrative assistance, all aimed at streamlining operations.
By utilizing Inner Services, companies can focus on their core activities while ensuring that essential support functions are managed effectively. This leads to improved productivity and a more organized workflow.