Understanding Your Websites Traffic

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Welcome to our blog, where we dive into the intricate world of website traffic analysis. Understanding the dynamics of website traffic is crucial in the digital landscape. Whether you're a seasoned professional, an aspiring entrepreneur, or simply curious about online analytics, this blog aims to provide informative insights.


Understanding your traffic is a key part in any business' online presence especially if you have an e-commerce business. So why is so important to understand website traffic? 

Firstly, it provides insights into user behavior, helping website owners comprehend how visitors interact with their content. This knowledge enables the optimisation of user experience, content strategy, and overall site performance.

Additionally, understanding website traffic is essential for evaluating the effectiveness of marketing efforts. By analysing traffic sources, businesses can refine their marketing strategies and allocate resources more efficiently.

Furthermore, website traffic metrics contribute to informed decision-making, helping in the identification of trends, popular content, and areas for improvement. Ultimately, a thorough understanding of website traffic is instrumental in enhancing online visibility, increasing engagement, and achieving organisational goals in the digital landscape.


Website traffic can be categorised into various types based on its source. Here are some common types of website traffic:

  1. Organic Traffic: Visitors who reach a website through unpaid search engine results. This traffic is driven by the relevance of the website's content to users' search queries.
  2. Direct Traffic: Users who visit a website by directly entering its URL into their browser. This often indicates that people are familiar with the brand or have bookmarked the site.
  3. Referral Traffic: Visitors who come to a website by clicking on a link from another website. This type of traffic is influenced by partnerships, backlinks, and social media sharing.
  4. Social Media Traffic: Visitors who arrive at a website through links shared on various social media platforms. Social media channels such as Facebook, Twitter, Instagram, and LinkedIn can significantly impact website traffic.
  5. Paid Traffic: Users who come to a website through paid advertising efforts, such as pay-per-click (PPC) campaigns, display ads, or sponsored content.
  6. Email Traffic: Visitors who click on links within emails to access a website. Email marketing campaigns can drive traffic and engage users with specific content.


Set Up Analytics Tools:

  1. Choose a reliable web analytics tool such as Google Analytics, Adobe Analytics, or others.
  2. Install the tracking code provided by the chosen analytics tool on your website.

Define Goals and Key Performance Indicators (KPIs):

  1. Clearly define your website goals, whether it's increasing sales, generating leads, or boosting website engagement.
  2. Identify key metrics and KPIs that align with your goals, such as conversion rates, page views, bounce rates, and average session duration.

Understand Traffic Sources:

  1. Analyse the various channels driving traffic to your website, including organic search, direct traffic, referral traffic, social media, paid advertising, and email marketing.
  2. Evaluate the performance of each traffic source in terms of quantity and quality.

Examine User Behaviour:

  1. Explore user behaviour metrics, such as page views, time on site, and bounce rate.
  2. Identify popular pages and content, and assess user journeys to understand how visitors navigate your site.

Segment Your Audience:

  1. Use segmentation to categorise your audience based on demographics, geography, devices used, or other relevant criteria.
  2. Analyse the behaviour of different segments to tailor your content and marketing strategies accordingly.

Monitor Conversion Rates:

  1. Track conversion rates for your defined goals, whether it's completing a purchase, filling out a form, or subscribing to a newsletter.
  2. Identify high-converting pages and optimize others to improve overall conversion rates.

Explore Technical Performance:

  1. Check technical metrics, including page load times, site speed, and error rates.
  2. Ensure that your website's technical performance is optimized for a positive user experience.


No matter how good your website might be if you have no traffic it is no use to you at all. Checking your analytics regularly helps you understand how many people visit your site, which pages they are visiting as well as lots more useful information.

If you do find that your website has low levels of traffic don’t panic! There are lots of ways in which you boost traffic.

SEO – We can help you with the process of optimising your website to be as visible as possible in Google searches for keyword and phrases that relate to your business and customers. As mentioned above SEO helps your site to rank higher which in turn means more people will see your website, which increases traffic. Unlike other options, SEO isn’t an overnight fix but over time it can really pay off for your business and website. We have great success with SEO and growing business in a competitive market.

Want to know exactly what SEO is? Check out our other blog post where we go into more detail.

PPC – This method is an instant fix and can start to drive traffic to your website in a matter of days if done correctly. With PPC, specifically Google AdWords you are able to bid on keywords that you want to appear for. So for example, if we wanted to show in the search results when people type in “Web Design Cheshire” we would bid on that phrase. Whatever our bid is what we will pay every time someone clicks on our advert.

Each keyword will vary in price with some as little as 10p ranging all the way up to £5, so choose wisely!


We can help you analyse your traffic and show you exactly where your traffic is coming from, the time of day most people visit your website, what country/region they are coming from if it is organic/paid for traffic or if they are coming from other to sources such as social media and even the type of device they are viewing your website on. Get in touch with our team today!

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