What Is Our Branding Process?

Once we have the essential information, we begin the creative stage of the process, putting pencil to paper, or screens should we say.

This is the phase where we design your brand identity based on the feedback and assessment from the discovery stage. We craft the visual identity that will translate your organisation’s values into a meaningful, memorable visual.

During this process, we also focus on functionality to make sure the brand translates it’s personality and purpose lucidly and consistently across all touchpoints.

There’s a lot more to a brand than a logo, and yet the logo is an important anchor of a brand. To build your brand identity, we define a colour palette, font style and other visual elements to build a complete identity.

Now that the initial logo has been designed we begin to test our ideas. We demo the logo to the client, focus groups, others we trust from out industry and most importantly, the customers!

Once we have feedback we then continue to tweak our designs to match our findings. When we are at a point where we are happy that the branding is ready, we then move to the next step, deploy!

The logo has been boxed off, is that it? Absolutely not! It’s time to design other branding assets you may need such as business cards, letter heads or even a full vehicle wrap.

Once all of the branding material is ready, we then launch your new brand for the world to see!

This is the stage where your brand begins to grow and customers will begin to recognise the new branding and associate it with your business.

The delight stage is all about revealing your identity to the world and allowing it to unfurl its magic. It all begins with the careful planning of the launch, like when and how some aspects of the brand would be launched on different channels.

As part of this stage, we also future-proof your brand identity with a comprehensive brand guideline.