What Is Our Branding Process?

Written by

Want a new brand but don't know how it works? Here at Visions, creating a solid brand identity begins with a complete branding process that consists of five equally important stages; Discovery, Design, Develop, Deploy and Delight.

Branding is an important part of positioning your business. Positioning aligns your businesses purpose – your why – with the expectations of your target customers and the value they derive from buying your products/services.

A strong brand can help build your reputation, create trust, make you stand apart from competitors and influence your audience’s buying decisions. Let’s take a look at the branding process in detail.  


Here is the start of your journey! The discovery phase is where we get to understand your business, your aims and goals.

Througout this process, we focus on gathering information and reviewing it to better understand your competition, industry, target audience and your existing brand identity.


Once we have the essential information, we begin the creative stage of the process, putting pencil to paper, or screens should we say.

This is the phase where we design your brand identity based on the feedback and assessment from the discovery stage. We craft the visual identity that will translate your organisation’s values into a meaningful, memorable visual.

During this process, we also focus on functionality to make sure the brand translates it’s personality and purpose lucidly and consistently across all touchpoints.

There’s a lot more to a brand than a logo, and yet the logo is an important anchor of a brand. To build your brand identity, we define a colour palette, font style and other visual elements to build a complete identity.


Now that the initial logo has been designed we begin to test our ideas. We demo the logo to the client, focus groups, others we trust from out industry and most importantly, the customers!

Once we have feedback we then continue to tweak our designs to match our findings. When we are at a point where we are happy that the branding is ready, we then move to the next step, deploy!


The logo has been boxed off, is that it? Absolutely not! It’s time to design other branding assets you may need such as business cards, letter heads or even a full vehicle wrap.

Once all of the branding material is ready, we then launch your new brand for the world to see!


This is the stage where your brand begins to grow and customers will begin to recognise the new branding and associate it with your business.

The delight stage is all about revealing your identity to the world and allowing it to unfurl its magic. It all begins with the careful planning of the launch, like when and how some aspects of the brand would be launched on different channels.

As part of this stage, we also future-proof your brand identity with a comprehensive brand guideline.


All sounds exciting, right? If you want to discuss your brand identity, get in touch with our branding specialists today. Call 01925 759 669.