Brand VS Branding

Written by
Visions Team
May 22, 2024

Ever found yourself scratching your head over the difference between "brand" and "branding," thinking they're just two peas in a pod? In the world of marketing jargon, these terms often get thrown around interchangeably, leaving us all a bit confused. In this blog, we will simply explain what is meant by brand and branding.

Brand - The Identity

At its heart, a brand is way more than just a logo or a catchy slogan – it's the soul of a company. A brand wraps up the values, personality, mission, and overall vibe of a business. It's the emotional bond people form with a company, product, or service. Think of brands like Apple, Nike, or Coca-Cola – just hearing their names brings up a ton of feelings and thoughts that go way beyond what they sell.

Branding - The Perception

While a brand is the heart and soul of a company, branding is the game plan for shaping and showing off that soul. It's all about the steps a company takes to get its identity out there. From designing a logo and creating messages to running marketing campaigns and crafting customer experiences, branding covers a bunch of activities aimed at shaping how people see the brand and building its value.

Understanding the Relationship

To put it simply, a brand is the "what" – it's the identity, values, and personality of a company. Branding, on the other hand, is the "how" – it's the strategic process of conveying and reinforcing that identity through various marketing and communication channels.

Why Does it Matter?

Understanding the distinction between brand and branding is essential for businesses looking to create meaningful connections with their target audience. By defining a strong brand identity and executing effective branding strategies, companies can differentiate themselves from competitors, build trust and loyalty among customers and ultimately drive business growth.

Let's break it down with a real-world example: Imagine a startup company that wants to establish itself as a leading player in the health and wellness industry. The brand essence might revolve around values like authenticity, sustainability, and holistic well-being. Through branding efforts such as a vibrant logo, eco-friendly packaging, and educational content promoting healthy living, the company communicates its brand identity to consumers and builds a loyal community of health-conscious individuals.


The next time you hear the terms "brand" and "branding" thrown around, remember – they may sound similar, but they represent two sides of the same coin, each playing a vital role in shaping the identity and perception of a company.

By understanding the unique roles they play and how they intersect, you can develop cohesive and impactful marketing strategies that resonate with consumers and drive long-term success. Need help with your brand and branding? Book a chat with us today.

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