The marketing team have truly harnessed the power of an incredible brand and turned social media bubblegum Barbie pink.
With the rise of AI, Barbie’s smart marketing team created the ‘Barbie Selfie Generator’ website, which allows users to upload a picture of themselves, and essentially become a Barbie (everybody’s dream, right?).
Although it’s incredibly clever because, at the download screen, it encourages you to #BarbieTheMovie when sharing socially. As consumers, we love a gimmick! Creating something that’s easy and fun to share speaks to the masses very quickly, encouraging the sharing using hashtags means that the team can quickly manage the success of the campaign too.