What is responsive web design?

The days of the desktop PC are dead, the amount of different devices in the market today is massive. Ranging from mobile phones, tablets to wearable technology – modern websites need to adapt to the device and the user.

Responsive design does exactly that. The layout structure of the website automatically alters depending on the size and capabilities of the device it’s being viewed on. For example, on a phone, users would see a slimmed down version of a site, a tablet might show the same content but with some extras and then the desktop view will include the full experience.

“Day by day, the number of devices, platforms and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”
– Jeffrey Veen – Vice President of Design at Adobe

\\ How will it benefit your business?

The Internet has revolutionised how businesses and their customers interact. Websites are a necessary part of every thriving business. If your company doesn’t have one yet, you are missing out on vital business and you should make setting up a website a high priority.

Do you already have a website but it’s unresponsive? Did you know that 60% of online traffic now comes from mobile users. That’s over half of your potential customers who will find it frustrating to use your site and may go elsewhere. In todays busy world customers want information quickly and they want it to be easily digestible.

If you purchase a website built to responsive design standards it will prevent you having to pay for separate device specific designs. Also, because you’re only building one website, search engine optimization is a less costly and time consuming affair.

The main benefit however to responsive design is the latest buzz phrase of the design industry, user experience. User experience or UX for short is how a user interacts with a product or service, the product in this case being your new website. We provide in house usability testing and our designers have experience in making sure customers interactions are as smooth as possible.
Responsive web design is here to stay and at Visions we can provide you with an elegant solution which works across all platforms and can help you stay ahead of the curve. Instead of asking yourself if you can afford a responsive site ask can you afford not to have one?