Mobile Marketing, is it really the future?

There are many different types of mobile marketing, whether it be apps, videos, social media sponsored posts or even VR experiences. The choices are endless when looking from a marketing point of view, however, we’re only going to focus on a few key types of mobile marketing.

 

New tech

With new technology ever evolving the use of mobile marketing is also ever increasing. Within the past 2 years, Virtual Reality has taken the tech savvy by storm, allowing companies to showcase their goods and services to millions without the need for them to even leave their living room!

Samsung has also recently brought out a new 4K 360 degree camera that allows even more immersive videos that can be used for a multitude of purposes. To find out more about Samsung’s new 4K 360 degree camera click here.

Think back to 2009, had you ever heard of Virtual Reality other than in Hollywood films? I didn’t think so!

However as good as new technology is there are still limitations to using it for marketing. Unfortunately to make the most of Virtual Reality you need a VR headset, and, most people don’t have one! You also need a mobile phone (I know you’re thinking ‘duh we are talking about mobile marketing!’). What I mean is that VR hasn’t taken off with other mobile devices such as iPads or any sort of wearable tech.

 

Apps

Apps are a great way to market to all mobile users whether they are using Apple, Samsung or Sony devices. One way in which apps make for great marketing is the fact that users can be split into different demographics. Users downloading car racing games are likely to have an interest in cars, whereas users downloading Audible may have an interest in literature and informative articles. Knowing this can be key to a marketing campaign as there would be no point marketing the newest murder mystery novel to people who enjoy interacting with others modifying cars.

People use apps for leisure, for example, the average facebook user spends Fifty minutes a day on either Facebook, Instagram or Messenger platforms (and that’s not counting the popular messaging app WhatsApp). [1]

You can also exploit technical developments in apps to your marketing advantage. By advertising on location based apps such as Uber and Pokemon Go you can advertise to people who are within a certain distance of your business offering them 10% off their order allowing you to increase the likelihood of them visiting your shop and becoming a new customer. You can also choose which types of location based apps you market on. If you wanted to market your video game shop then you would choose Pokemon Go over Uber as you already have a mutual interest with the people you are marketing to.

However, if apps aren’t your thing and you are wanting to use your own website to market your business online it’s vital it is optimised for mobile devices. There are a few challenges you may have to overcome to fully optimise your site but they are musts! Your site must function correctly on all screen sizes, this allows you to incorporate mobile phones (big or small), tablets, (big or small) and even handheld gaming devices! As of October 2015, mobile devices made up 51.3% of all online searches with desktops making up 48.7% that means that if your site isn’t optimised it should be! [2]

So now you know what types of technology that you can use for mobile marketing and also the different types of apps you can use.

If you want any more advice on mobile marketing or help with optimising your website to be mobile friendly don’t hesitate to give us a call!

 

Sources

[1] – Data sourced from the New York times – Find the article here.

[2] – Data sourced from web analytics firm StatCounter.

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